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THE FOLLOWING PROMOTION IS INTENDED FOR VIEWING IN THE UNITED STATES ONLY AND SHALL ONLY BE CONSTRUED AND EVALUATED ACCORDING TO UNITED STATES LAW. DO NOT PROCEED WITH THIS PROMOTIONAL CONTEST IF YOU ARE NOT LOCATED IN THE UNITED STATES AT THE TIME OF ENTRY.

1. Eligibility: NO PURCHASE NECESSARY. VOID IN PUERTO RICO AND WHERE PROHIBITED BY LAW.
Contest open only to legal residents of the 50 United States and District of Columbia (”United States”), 18 and over. Employees of The Nielsen Company (US), Inc. (”Sponsor”), its affiliates, subsidiaries and agents (”Sponsor and its agents”) and the immediate families (spouse and parents, children and siblings and their spouses) or persons living in same household of such individuals are ineligible.

2. Timing: The contest begins June 17, 2008 and ends July 18, 2008.

3. How to Enter: Eligible participants must:
(i) Be a registered member of Hey! Nielsen; and
(ii) On the 2008 Hot Summer Trivia Quiz, answer all of the questions.
Participants must complete all of the above on the Hey! Nielsen site by 11:59:59 PM, EDT on July 18, 2008.

Limit of one entry per person. Entrants must provide all information requested on the entry to be eligible. In the event of a dispute regarding the identity of the person submitting an entry, the entry will be deemed to be submitted by the authorized account holder of the email address submitted at the time of entry. The authorized account holder is the natural person assigned to the email address by the organization responsible for assigning email addresses. No mechanically reproduced entries allowed. Sponsor and its agents are not responsible for entries that for any reason are lost, late, damaged, corrupted, misdirected, illegible, incomplete or stolen, or for malfunctions of electronic equipment, computer hardware or software, or for problems downloading entries from the website or other technical problems related to participating in the contest. Entries become the property of Sponsor and will not be acknowledged or returned.

4. Selection of Potential Winner:
(i) Potential winners will be selected from all entries received that satisfied the criteria referenced in section 3 above.
(ii) From these eligible entries, the winner will be the participant who answered the highest number of questions correctly.
(iii) In the event of a tie score between two (2) or more eligible participants, a random drawing among such participants will be conducted on or about July 25, 2008 by Sponsor to determine the potential winner.
Odds of winning will depend on the number of eligible entries received.

5. Grand Prize: One (1) grand prize winner will receive the following: one (1) portable multimedia player (estimated value: $300), one (1) music download gift card (estimated value: $100, one (1) annual DVD rental subscription (estimated value: $100), and (1) movie tickets gift card (estimated value: $100).
No prize substitutions permitted except at the sole discretion of Sponsor, who reserves the right to substitute all or part of a prize with one of comparable or greater value. Prizes are not transferable. If a prize winner is at least 18 as required, but not of the legal age of majority in state of residence (a “minor”), prize will be awarded to parent or legal guardian who must sign all required documents. Winners are responsible for payment of all applicable taxes on a prize and for any other expenses related to the acceptance and use of a prize not specifically stated herein.

6. Notification: The potential grand prize winner will be notified by e-mail at the address provided in the entry form within thirty (30) days of the selection of the potential grand prize winner. If the potential grand prize winner does not respond within fourteen (14) days after the first attempt to contact such winner, the participant with the next highest number of questions answered correctly (or, in case of a tie, the winner of the random drawing among such participants) will be selected in his or her place. The potential grand prize winner may be required to sign and return an Affidavit of Eligibility and Liability Release and, where legal, Publicity Release, within 14 days of the date of notification. Failure to timely return documents as specified, or return of any prize notification or prize as undeliverable, will result in prize forfeiture and selection of an alternate grand prize winner.

7. General Terms: The promotion is governed by the laws of the United States. All federal, state and local laws and regulations apply. Winners and guests assume liability for any damage or injuries caused, or claimed to be caused, by participating in the contest or by claiming any prize. By entering, participants agree that no claim relating to any losses or injuries shall be asserted against Sponsor or its agents. By accepting a prize, the winner agrees to release and hold Sponsor and its agents harmless from any and all losses, damages, rights, claims and actions of any kind resulting from acceptance, possession or use of any prize.

8. Conduct: By entering this content, you agree to be bound by these Official Rules. Restrictions, conditions, and limitations apply. Sponsor reserves the right at its sole discretion to disqualify any individual it finds tampering with the entry process or the operation of the contest; to be acting in violation of the Official Rules; or to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person.

CAUTION: ANY ATTEMPT TO DELIBERATELY ALTER OR DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES TO THE FULLEST EXTENT PERMITTED BY LAW.

9. Limitations of Liability: Neither Sponsor nor any of its agents is responsible for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the promotion or by any technical or human error that might occur in the processing of submissions in the contest. Neither Sponsor nor any of its agents assumes responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. Neither Sponsor nor any its agents is responsible for any problems with or technical malfunction of any telephone network or lines, mail services, computer online systems, servers or providers, computer equipment, software, failure of e-mail or players on account of technical problems or traffic congestion on the Internet or at any website or combination thereof, including injury or damage to participants or to any other person’s computer related to or resulting from participating in the contest. If, for any reason, the promotion is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Sponsor or any its agents that corrupts or affects the administration, security, fairness, integrity or proper conduct of the promotion, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the promotion, including the contest.

10. Winners List: For information on the winner, mail a self-addressed stamped envelope to: “Hey! Nielsen’s 2008 Hot Summer Trivia Quiz”, The Nielsen Company, 770 Broadway, New York, NY 10003. Requests must be received by July 31, 2008.

11. Sponsor: The Nielsen Company (US), Inc., 770 Broadway, New York, NY 10003.
©2008 The Nielsen Company. All rights reserved.