According the cash register, Tom Petty. After the game, Petty (who is also the voice of “Lucky” on King Of The Hill) topped the catalog chart for Billboard by steadily moving up, achieving a nearly 200% bump in sales. Both his “Greatest Hits” and his “Anthology” collection raked up huge sales on the digital side. More than a third of all Petty tracks were sold online. The song “Free Fallin’” which Petty performed at the halftime show on Super Bowl Sunday sold 63,000 copies via the web, 300% jump! Perhaps that’s why coach Belichick left the field early, he wanted to go download “Running Down A Dream.”

It was a long night but now it’s time to WAKE UP PEOPLE!!!

Thanks to the people who hung out with us online last night rating the ads during the Super Bowl. Your feedback was amazing, insightful, and from the gut. With comments that ranged from “brilliant” to “hilarious” to “racist!” it was certainly not a boring night for ads… or football.

Check out some of the top ads courtesy of our friends at Adweek.

Based on the live votes from Hey! Nielsen members last night, here are the results.
The ads were rated on a scale from 1 (FUMBLE) to 4 (TOUCHDOWN!!!). A few beverage big shots like Bud and Pepsi put a lot of points on the board last night, while some newcomers had some ghastly turnovers! (better luck next time Sales Genie, which finished dead last)… more updates and insights from members on the way. Thanks again to our Super Voters!

The Top 40 Ads Ranked From Most Popular To Least Popular
Brand/Commercial - Average Rating
1 Budweiser: Horse/Dalmatian >>> 3.67
2 Coke: Parade Balloons >>> 3.56
3 Diet Pepsi Max >>> 3.53
4 FedEX >>> 3.51
5 Pepsi: Timberlake >>> 3.50
6 Bridgestone Animals Screaming >>> 3.45
7 Bud Light Fire Breathe >>> 3.41
8 NFL: Ephraim Salaam >>> 3.39
9 Bridgestone: Richard Simmons >>> 3.32
10 Bud Light Cheese Ad >>> 3.31
11 Disney Pixar: WALL-E >>> 3.25
12 Coke: Politics >>> 3.24
13 E*TRADE: part 2 >>> 3.24
14 Planter’s >>> 3.22
15 E*TRADE: part 1 >>> 3.18
16 Budweiser: Flying >>> 3.16
17 Doritos: Human Mouse >>> 3.15
18 Wanted >>> 3.15
19 Tide: Stain >>> 3.14
20 Lifewater: Thriller >>> 3.13
21 Vitamin Water: Shaq >>> 3.12
22 Tmobile (Charles Barkley) >>> 3.08
23 Budweiser: Cavemen >>> 3.06
24 Disney: Chronicles of Narnia >>> 3.03
25 NFL Matt Hassleback >>> 3.01
26 NFL: Get Your Story Straight >>> 2.99
27 Paramount:Iron Man >>> 2.99
28 Budweiser: Will Ferrell >>> 2.97
29 Cars.com (Head Shrink) >>> 2.96
30 McDonald’s Charity Ad >>> 2.96
31 Jumper movie >>> 2.93
32 Microsoft Sync >>> 2.93
33 Audi - Godfather ad >>> 2.92
34 Victorias Secret >>> 2.91
35 Leatherheads >>> 2.87
36 Amp >>> 2.84
37 Toyota Corolla >>> 2.84
38 Ford F150 >>> 2.84
39 Zohan Movie (Adam Sandler) >>> 2.83
40 Columbia Pictures: Vantage Point >>> 2.82

Prior to the Pats and Giants suiting up on Feb 3, we’re hearing a lot of buzz (and some trash talk) about the game and sports in general.

Some people ask, why sports on an “entertainment” site? Well, what’s more entertaining? And the ratings bear that out — especially during playoff time. Technically, the Super Bowl is the #1 reality show out there (sorry Tila Tequila and Donald Trump). Sports is more than just entertainment, it’s ALL entertainment.

The sporting world intersects all six categories (TV, Movies, Music, Video Games, Internet, and Personalities) in Hey! Nielsen’s world. TV of course. Billions watching is safely considered a hit show. With movies, every year there seems to be at least two or three crowd-pleasing underdog films that become classics. The music world and the sports world collaborate all the time (from Da Bears infamous Super Bowl Shuffle to music mogul Jay-Z owning the Nets). On the video game front, the NFL, NBA, and MLB have some of the hottest titles out there and the web is crawling with fantasy sport sites and Monday morning QB bloggers. On the celebrity front, sports stars are among the most followed personalities. Case in point: in New York last week, a limping Tom Brady had more photogs following him than his supermodel girlfriend.

The ads also are a big part of the game, so along with some select Hey! Nielsen members, will be watching the Super Bowl and rating the ads during the game. Check back after the game for the feedback for users just like you (and well, probably some people who are nothing like you… it is a broad sample of members).

Follow more Super Ad Buzz on Nielsen.com and Adweek.com