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The Nielsen Company recently launched a new daily blog, NielsenWire, which features a daily digest of broadcast and cable data, box office info, and more, like breakout ratings data on the Democratic and Republican conventions and the recently completed Olympics, the most viewed TV event of all time. The site features info beyond just ratings, including other consumer trends that Nielsen tracks (everything from mobile phones to boxed wine). But if you’re interested in just getting the scoop on TV, especially as the new fall season kicks off, you can follow all of our media and entertainment stories here.

While August swelters outside, inside your favorite 34-screen multiplex is heating up with another batch of sizzlin’ cinema shows! Check out what the last month of Summer has to offer you.

The Mummy: Tomb of the Dragon Emperor
This summer Brendan Fraser has managed to thaw out his career this summer and prove that he is, in fact, the Encino Man. Having conquered the box office with his three dimensional romp to the center of the Earth, Mr. Fraser is ready to pilot his most beloved franchise again. This time around the action has moved from Egypt to Asia and brought in Martial Arts superstar Jet Li to shake things up.

Pineapple Express
Judd Apatow and Seth Rogen have finally stopped beating around the bush and have made their first true stoner epic. Looking to juxtapose smokey guffaws with massive explosions, this movie is aiming to be a true buddy action flick for the couch potato set. Could this have been the reason Cheech & Chong are teaming up again?!

Star Wars: Clone Wars
The most successful movie franchise of all time is landing in theaters again this summer, this time… in animated form! Seeing as all three Star Wars prequels had almost as much CGI as live action, this looks like a pretty natural choice for George Lucas to extend his vision of the Star Wars universe.

Tropic Thunder
Looking to prove that there is more to film parody than the Scary Movie franchise would lead you to believe, Tropic Thunder is writer/director/star Ben Stiller’s attempt at poking fun at the war movie genre. Stiller is taking the genre in a meta-cinematic direction that the spoof genre hasn’t really explored yet, which could be a remarkable creative leap for the genre.

The Longshots
What do you get when you combine the former front man of Limp Bizkit and a member of the hardcore rap group N.W.A.? A heartwarming family football drama, that’s what. Director Durst (that’s not a typo) has found surprising success in the director’s chair and looks to further it in this family film about a washed up former football star who finds redemption in a neglected girl who finds a natural talent as a quarterback.

July offers an unusually rich spate of new blockbusters looking to pack the multiplexes with movies like Hancock and Mamma Mia! The Movie and blow minds with highly anticipated films like The Dark Night and the latest in the X-Files saga. Click the titles below to add your opinions and comments. Now, sit back and enjoy the trailers… if you rub your eyes really hard and then squint, it kinda looks like fireworks!!!

Kit Kittredge: An American Girl
For those looking to celebrate America sans massive CGI explosions, this could be the Fourth of July flick for you and the fam. Abigail Breslin (Little Miss Sunshine) stars in this first film based on the wildly popular, historically themed, American Girl books.

Hancock
On of Hollywood’s most clean-cut and bankable stars, Will Smith, is back on the big screen a… dysfunctional, misanthropic quasi-homeless super-hero!? Looking to rethink the superhero summer blockbuster, Hancock is a comedy/action flick set to take big risks while still having an explosion filled great time. As of blog-press time the question remains, will this be where the Fresh Prince jumps the shark, or will this be the kind of refreshing blast of revision that the genre needs?

Hellboy II: The Golden Army
Guillermo del Toro’s 2004 film Hellboy is one of the action genre’s best kept secrets, critically admired, but doomed to an indifferent box office. Well, comic book fans rejoice, Hellboy is back and ready to sarcastically kick butt. With Pan’s Labyrinth wunderkind del Toro remaining in the director’s chair look for this movie to be an artfully put together spectacle.

Journey to the Center of the Earth
This summer’s only 3D film, follows Brendan Fraser down to the center of the earth — in search of oil to ease summer gas prices? — no, to find his missing brother. The trailer promises many PG-rated terror, creatures, and adventure.

Meet Dave
Stepping out of his last fat suit vehicle, Norbit, Eddie Murphy is set to star in this sci-fi comedy that looks like a cross between Borat and Men in Black. The famous funnyman will lend his charisma to a script penned by former Mystery Science Theater 3000 writer Bill Corbett.

Dark Knight
Among the summer’s most blogged-about film, The Dark Knight is the sequel to  Batman Begins, and is the late Heath Ledger’s last completed role on film. Ledger’s turn as the Joker has already earned him Oscar murmurings and expectations couldn’t be higher for the caped crusader’s most recent foray onto the big screen. Only time will tell if this Batman is up for this truly super human task.

Mamma Mia! The Movie
Okay, so this summer’s movie selection tends to be a bit heavy on the testosterone, what with the explosions and the superheroes and all. So, for those who are looking for something a bit different, there’s Mama Mia! The Movie, based on the smash hit Broadway revue. Meryl Streep and more channel their inner ABBA as wedding bells ring.

X-Files: I Want to Believe
Just when you thought you were cool enough to stop declaring yourself an X-Phile, special agents Mulder and Scully suck you right back in with the promise of this latest cinematic installment in the storied franchise. The film has been kicked around in development for years and the studio has kept very tight lips on the film’s plot, but sci-fi fans “want to believe” this movie will be a winner.

Step Brothers
After hanging up the skates and the white afro, Will Ferrell is teaming up with Walk Hard star John C. Reilly in this comedy about fully grown men acting like children. The duo, who worked together famously on Ferrell’s Talladega Nights, play spurious step brothers who ultimately become best friends.

Kevin Croy is the founder of LostPedia, a worldwide Wiki that details the ever-expanding minutiae of the tv show Lost. Recently, Kevin spoke at the Paley Center for Media in New York, as part of a panel (along with Jenny from OfficeTally) about the growing impact of fan sites on how fans interact with their favorite shows — and how the network producers keep their eye on the communities that follow their shows. As the season comes to a close, the LostPedia site has become a must-visit destination for the obsessive fan, the curious newbie…and interested bloggers like us.

Q: What was your inspiration to start LostPedia?
I have always been a big fan of Wikipedia and I’ve always wanted to start my own wiki. After the 1st episode of the second season, my mind was just a mess with all of the stories lines in LOST. It just occurred to me that a wiki would be the perfect format to keep track of all this stuff. After searching and not finding one, I decided to create one and the rest is history.

Q: Are there any drawbacks to running a community site about your favorite television show?
Sometimes my focus has to shift away from the show itself in order to help with issues the community is facing. A good example of this is during season Finales. Sometimes I have to pause the Finale in order to handle server issues related to high traffic loads.

Q: Do you participate in the Lost ARG (alternate reality game)? What do you think of melding a storyline to a television show with an online and real-life game?
I follow along with the ARG, but don’t do a lot of original research for it. I think the ARG is really a great way to keep an audience entertained and involved in the series during the off season. I hope LOST continues to develop their ARG.

Q: What can you tell us about the people who visit and comment on Lostpedia? Why do you think so many people are drawn to Lost?
Lostpedia users are a really diverse crowd. University Students, Business men and women, stay at home moms. You name it!

I think people are drawn to Lost because it’s constantly making them think and re-evaluate ideas that they have about characters and the story. The fact that every episode builds on the one before is a key to their success. Fans have invested a lot of time in the series at this point and no one wants to miss an episode and fall behind.

Q: We’ve noticed that you’ve suspended registration until Lost’s Season 4 is over because spoilers were being posted. How do you balance people’s desire to know more about the show with a spoiler policy?
We give users an area to discuss spoilers in the forum that is clearly marked as such. I think there are a few different levels of spoilers. Sometimes people who live on the west coast that visit Lostpedia after it’s aired on the east coast, but before it airs on the west coast can get spoiled. I think that’s the nature of the beast. However, spoiling the finale weeks before it airs is totally unacceptable and I don’t think serves anyone’s best interest (except for maybe competing networks!) So we try to draw the line there and we do our best to prevent the spread of “unaired spoilers.”

Q: What are your favorite characters and storylines in the series?
Ben Linus, John Locke and Sayid are my favorite characters. They keep the audience guessing about Ben. Is he a crazed mad man or a genius that really has everyone’s best interests in mind? My favorite storyline of this season was when Desmond was traveling through time and I also liked the concept of him needing to find a “constant.”

Q: If you could write one episode of Lost, what would happen?
I would write an entire episode on the numbers and I would explain where they came from, why they’re so special! I’d also like to see Hurley get over his fear of his Lottery money and do some cool things as a multi-millionaire.

Q: What are your other favorite shows?
I’ve recently gotten into Dexter. I watched all the episodes back to back over a 3 day period (gotta love Comcast On Demand!). I still love watching Seinfeld, even though I’ve seen every episode at least 10 times.

Q: Imagine you’re a studio head. Program the ultimate Thursday night lineup from 8-11… you can use any current show on any network.

8:00-8:30: Seinfeld (Rerun if necessary, but if I’m a studio head then I’d bring the crew back together and make some new episodes!)
8:30-9:00: Rob & Big
9:00-10:00 LOST
10:00-11:00 Dexter

Q: No matter how Lost ends, do you imagine fans being upset and trash talking it a la The Sopranos backlash?
I really hope not. I was really disappointed with The Sopranos ending. I’m sure no matter how it ends some fans will feel they were let down. My gut feeling is that most fans will be pleased with the ending. The writers of LOST definitely aren’t dummies. I think they definitely are going to try to avoid a Sopranos type ending. I’m keeping my fingers crossed.

Q: If we offered you a book with all of the secrets, explanations, and plot twists in the remaining seasons of Lost, would you read it? Or, would you rather watch the show every week to find out what happens? Note: We don’t have said book… or do we?
I wouldn’t want to read it. I think the twists and turns are an exciting element of the show. Even though the cliffhangers at the end of each episode can be pretty rough of fans sometimes, I’m glad I don’t know how it’s going to end. I think if you had a book like that you could make a lot of money selling copies of it, because a lot of people definitely would want to read it.

This week, a full eight months after we launched, Hey! Nielsen welcomed its 100,000th member! We’d like to thank all of you who have signed up, logged in, and sounded off.

You’ve created more than 86,000 opinions and 45,000 comments across nearly 5,000 topics.

All of this helps us get a clearer picture of not only who is watching, listening, browsing, playing… but also WHY. We’ve seen, heard, and read the passion that fans bring to the site and it reminds us that the emotional connection you have with a tv show, movie, singer, video game, etc. can’t be underestimated.

We hope you continue to raise your voice on Hey! Nielsen. We, and others, are definitely listening and taking your commentary and fiery feedback seriously. Your input on this site, and in other Nielsen studies where we have asked Hey! Nielsen members to join in, is extremely valuable. If you want to be included in any of those external studies, simply update your member profile to accept emails from us (you can change it back or unsubscribe at any time).

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In these trying times, it’s nice to know you have the Forces Of Good on your side. Run by Stefan Blitz (which is a pretty good superhero name if you ask us), FOG is an oft updated blog with interviews, features, and posts on pop-culture with a heavy emphasis on sci-fi, comic books, video games, and other noble nerdly pursuits. Stefan is known for asking his interview subjects five questions, but we’ve added two bonus questions here at no extra cost to you. Enjoy.

If you ran a network, what lineup would you put together for your best night of programming?
For shows currently being produced, we’d have to start at 8pm with “Heroes“, followed by “Lost” at 9 and “Battlestar Galactica” at 10pm, and we’d lose the news, instead showing “Curb Your Enthusiasm” and “It’s Always Sunny in Philadelphia” followed by an unedited “Dexter” at midnight.

If we’re using old shows, “Batman” starting at 7pm, followed by “Futurama” at 7:30. At 8:00 I’d have an Apatow Hour with episodes of “Undeclared” and “Freaks & Geeks.” Nine PM brings rotating episodes of “Buffy the Vampire Slayer” and “Angel” followed by “Kolchak the Night Stalker” rotating with other short lived series like “Firefly“, “Brisco County” and “Twin Peaks.” We cap off the night with “Seinfeld” followed by “I Love Lucy.”

What video game should be turned into a movie or tv show? What TV show or movie should be a game?
I’d really like to see a good Tetris movie. As for a property turned into a game? I’d go with Barry Levinson’s movie Diner.

If you could create and cast a reality show, what would it be like?
The reality show that I would pitch is called “Solitary.” One person. One empty room. The longer they stay, the more they make. Granted the room occasionally rotates and is filled with water and has vast temperature and extreme sound and light changes. Therapy not included.

What do you think about musicians like Radiohead and Nine Inch Nails having fans name their price for music?
I think that Radiohead and NIN are smart. Get the music out there. The money for the artist comes from touring, not selling records. The artists make a hell of a lot more on a tour t-shirt than the album. Make the music free (or let the fans name the price). The artist gets the music out there, makes more of a profit in the long run and keeps the corporations from exploiting them further.

What summer movie are you looking forward to seeing the most?
There are more movies this summer that I want to see more than any other in recent memory. The Dark Knight, Speed Racer, Iron Man, X-Files 2, The Incredible Hulk, Hellboy 2, Indiana Jones, The Happening, Get Smart, Wanted, and the documentary American Teen are all on my “must see” list.

How do you divide your entertainment time between screens?
I’m a pretty voracious reader, and I have stacks of dvds that I’m trying to catch up on. I see less and less in the theater, unfortunately, but I’m going to try and see Forgetting Sarah Marshall this week.

Who is your favorite person that you’ve asked the famous 5 (but most of the time 6) questions to?
I still haven’t asked some of my dream interviews (who are mostly childhood heroes) such as Adam West, Lee Majors, William Shatner, George Lucas, Steven Spielberg, and writer Robert B. Parker. Of all of the people who I have interviewed so far, I’m really thankful for everyone’s participation. On a personal level I’m really happy with writer Scott Rosenberg’s interview. As the writer of one of my favorite movies, Beautiful Girls, he was extremely gracious and humored me by answering several questions that weren’t part of the interview.