Bloggers Heather Cocks and Jessica Morgan are the sass and snark behind online celebrity fashion rag Go Fug Yourself–a blog devoted, but not limited to, putting those who trot down the red carpet in their places. When celeb clothing choices lean more towards abhor than couture, the gals deem them “fugly”–their own adjective, a contraction of “fantastically ugly.” GFY was praised as “viciously funny” by our friends at The Hollywood Reporter and has been named as a favorite by Vanity Fair, Entertainment Weekly, The Wall Street Journal, Time Magazine, Harper’s Bazaar, and Elle Magazine. Heather and Jessica took a break from promoting their new book, “The Fug Awards,” to tell us about their bad-fashion passion…and how to stay off their homepage!

Q: How did you get started blogging about fashion and how did that turn into Go Fug Yourself.

JESSICA: GFY was how we started blogging about fashion! We just sort of started it as a joke between the two of us. We never thought anyone else would read it.
HEATHER: It was a goofy trip to the mall that turned into us cracking up at all the mannequins and movie posters that were supposedly so stylish and appealing, but actually looked terrible. That spiraled into us taking those jokes to the Internet, and four years later, we’re still going.

Q: Have you ever met or been confronted by a celebrity that you blogged about?

J: Not that I can remember. We’ve definitely never been confronted. We HAVE been in the same room with celebrities we’ve written about — usually at fashion week — and I usually have to think back to what I’ve written them to make sure it wasn’t too evil.
H: We’ve gotten e-mails from a couple of them, but the actual well-known people who’ve contacted us — like Elisha Cuthbert from “24,” for instance — have all been incredibly cool and good-humored about it. The crankier ones are the lesser-knowns. We actually got an email from a “Random Fug” girl whose name we didn’t mention in the post — she was a girl at a red-carpet event that we’d never seen before and didn’t recognize — and she read it and was furious not about us hating her outfit, but that we didn’t think she was as famous as SHE thought she was. She actually asked us to edit her credits and name into the piece. We laughed and laughed and laughed. And never edited it. Amusingly, just the other night I saw her co-hosting an infomercial for a pill that, er, increases a man’s private girth. I’ll be sure to mention that if we ever fug her again — you know, in the name of being thorough.

Q: Which celebrity do you think should heed most to the old adage “Look in the mirror before you leave the house and take one thing off” …or, maybe even put one more thing on?

J: I think we all wish Lindsay Lohan would look in the mirror and put on some pants!
H: I used to feel that way about Hilary Duff, who would just swallow her neck in string after string of cheap-looking necklaces. She’s gotten better about that, though. I most recently felt it about Megan Ward at the Daytime Emmys. That outfit was a casserole of disaster.

Q: If you were trapped in a closet (sans R. Kelly) and only have pieces from Lindsay Lohan’s legging’s line, Chloe Sevigny’s Opening Ceremony Collection, and a trunk of Bai Ling’s old Halloween costumes to choose from, which would you choose to cover yourself?

J: Oh, that’s a good question. I think I’m going with Chloe. I feel confident that there’s something in there that won’t make me look too much like Donna Martin circa 1993.
H: I don’t WANT to be trapped in a closet without R. Kelly, so hopefully it will never come to pass. I’m going to go with Bai Ling’s old Halloween costumes, because I like to think that on Halloween, she would try to dress up as something DIFFERENT than what she usually is, and therefore half of them might actually cover my navel and reach as far down as my mid-thigh region.

Q: LiLo issues aside, why do you hate on leggings so much?

J: I just think leggings are kind of needless. They’re rarely flattering, and half the time you could wear tights instead and look much more streamlined. People write to us sometimes and point out that they’re comfortable, but so are sweats, you know? I am sure part of it is that I already lived through leggings once (and wore them!) so my leggings tolerance is all used up.
H: That’s got to be part of it. It’s like, “Really? This again? Did we not LEARN already how annoying it is to take your leggings off at the end of the day and have those little indents in your skin from the elastic waist that comes up to your ribcage?” But, amen to all the stuff about how they’re usually unflattering. I see them almost as an extension of when people wear dresses over jeans or other pants. Just wear tights! It’ll look better, I swear.

Q: What is one trend from yore that you think should never be ressurrected? What’s something you’re seeing now that you wish you could blast back to the past?

J: Speaking of leggings…I just pray stirrup pants don’t truly come back.
H: Seriously. I would’ve said high-waisted jeans, but OOPS, they totally did come back, the bastards. So I’ll put in a vote against snap-crotch bodysuits ever getting resurrected.

Q: Everyone makes mistakes once in a while when it comes to what they wear, but what are some cardinal rules that celebrities ignore that land them on the homepage of Go Fug Yourself? Who are your favorite fashion disasters to write about?

J: I’d say the biggest mistake, truly, is when people wear clothes that don’t fit them properly — either way too small and falling-off too big. It’s not as sexy to write about as, say, wearing pasties instead of a top, but it’s something we see a lot. I do enjoy writing about the celebrities who really wear outlandish, crazy stuff, though. Bai Ling, for example, is always good for a chuckle.
H: Another problem is when people look quirky just for the sake of quirky. You can kind of tell the difference between someone who’s style is genuinely offbeat and a reflection of who they are — I would say Rihanna falls into this category, for which I give her credit, even though I think she’s hit-or-miss; Juliette Lewis kinda fits into that category too — and people who are just spinning around in their closet picking things out at random because they think crazy is cool. Samaire Armstrong used to be that girl and it drove me nuts. Like, four wrongs — or even four maybes — do not make a right, so please, recheck your math.

Q: Did you see “Sex and the City: The Movie“? Do you think Patricia Fields’ costume design added to the characters and story?

J: We did see it. I said at the time that I could have watched it on mute and be perfectly happy — I think the clothes were the most interesting part. Though I don’t know that they added to the story, actually. In many ways, I think the movie was too concerned with clothing. We didn’t need so many montages, and so many plot points about shoes and purses. The clothes were great and fun, but they should have been great and fun and never commented on. It started to feel like they were more important than the story itself, which hurt the film overall, I think.
H: I completely agree. The clothes were a monster of their own creation that ended up swallowing the whole enterprise. Not that they weren’t entertaining, but after a while it felt like if I had to describe Carrie Bradshaw to someone who never watched the show, I would say, “She is a writer who somehow affords really, really crazy and unrealistically expensive stuff.”

Q: What TV show or TV character do you think has the best style?

J: Ooh, that’s a great question. I think Mad Men has the best style on TV, hands down. I can’t get enough of the crazy clothes they give Chuck Bass on Gossip Girl (and I think Gossip Girl is really fun, style-wise, in general, although it’s way over the top). And when it comes to clothes real people could get away with wearing, Alyson Hannigan’s character on How I Met Your Mother wears reliably cute clothes.
H: Going in a different direction, I’m watching reruns of the first season of “Felicity,” and I thought they did a great job costuming Keri Russell. Not because I loved the khakis and huge sweaters, but because I felt like it was brave to keep her clad in stuff that a shy girl living in New York and a winter climate for the first time WOULD have worn during that era. Totally felt true to the character. Nowadays they’d be like, “Okay, she’s sort of shy and geeky, but she’s SKINNY, right? Can’t we put her in spandex tank tops all the time until we have to have it snow?” As far as what show or person has clothes I actually like, for MYSELF, Jess is right that Alyson Hannigan always looks great. And they give Sophia Bush a lot of really cute dresses on One Tree Hill. I will forever lament the cancellation of “Cashmere Mafia,” too, because Pat Field was cracking me up with the stuff on that show. Lucy Liu went jogging in a huge fur vest. I mean, that’s priceless.

Q: In your opinion, what is (or was) the best reality makeover show? (Ex: “What Not To Wear” US or UK, “Tim Gunn’s Guide to Style,” “Queer Eye for the Straight Guy,” “Extreme Makeover,” “The Swan,”…)

J: I LOVED “Queer Eye” when it first kicked off. It was so fresh-feeling at the time and so much fun. I really enjoy “What Not to Wear (US)” too. “The Swan,” on the other hand, was kind of fascinating for 10 minutes and then totally freaked me out.
H: I’ve actually only ever seen two of those — some “Queer Eye” episodes and two episodes of Tim Gunn’s show. I’d agree that the first season of “Queer Eye” worked well for me. I’m more of a sucker for interior-design makeover shows, though. I was a “Trading Spaces” junkie for a while back in the day, and whenever I turn on “Extreme Makeover: Home Edition,” I get all excited for those people who are getting brand new stuff they truly need. See? I have a heart! For real!

Q: Do you watch “Project Runway“? If you could create a fashion competition reality show, who would be your judges?

J: I love Runway! I think I’d want Karl Lagerfeld, Naomi Campbell, and Anna Wintour. If only to witness their own interpersonal interactions.
H: Definitely Lagerfeld. Always and forever. Maybe Glenda Bailey from Harper’s Bazaar, who seems like she has a wicked sense of humor. I’d also want to keep Michael Kors because I find him divine, and then maybe I’d kidnap Cate Blanchett and force her to do it — she’s got such an avant-garde eye sometimes that I’d love to hear her talk more about clothes. To host? Clearly Stephen Colbert, because it makes no sense and therefore makes PERFECT sense.

Q: What band or artist do you think has the best taste in clothing? The worst?

J: That’s tough. I have to say that whenever Beyonce’s mother dresses her, it’s kind of a mess. Kelly Clarkson, as much as I love her, is usually poorly turned out. But there is hope! Fergie used to look CRAZY and she looks adorable almost all the time now.
H: I’d add Nelly Furtado to the “worst” list — that girl drives me bananas. As for my favorites… I find musicians, more than most, have a Jekyll/Hyde thing going because there’s often this chasm between their red-carpet wear and their performance-wear. Carrie Underwood seems to have a screw loose when she’s choosing what to wear on stage. Alicia Keys is all over the place too. So is Gwen Stefani, who can look fabulous for the paparazzi and then will go on-stage dressed like a half-hearted pirate.

Q: If you could have any celebrity’s stylist dress you for an awards show, who’s would it be?

J: I would have to say Rachel Zoe, just for the stories I might get out of it.
H: Yeah, as much as I am not a fan of her in some ways, she does nail it with a lot of her clients — Jennifer Garner being one in particular. I will say Tina Knowles, Beyonce’s mother. Not because I think it would be successful, but because I want to see Jessica’s face when I show up in ruffled hot pants.

Q: What is some good advice that men and women can follow to stay in the good graces of the 2008 fashion gods?

J: Just stay away from Hammer pants.
H: We should all have that tattooed on our souls.