Prior to the Pats and Giants suiting up on Feb 3, we’re hearing a lot of buzz (and some trash talk) about the game and sports in general.

Some people ask, why sports on an “entertainment” site? Well, what’s more entertaining? And the ratings bear that out — especially during playoff time. Technically, the Super Bowl is the #1 reality show out there (sorry Tila Tequila and Donald Trump). Sports is more than just entertainment, it’s ALL entertainment.

The sporting world intersects all six categories (TV, Movies, Music, Video Games, Internet, and Personalities) in Hey! Nielsen’s world. TV of course. Billions watching is safely considered a hit show. With movies, every year there seems to be at least two or three crowd-pleasing underdog films that become classics. The music world and the sports world collaborate all the time (from Da Bears infamous Super Bowl Shuffle to music mogul Jay-Z owning the Nets). On the video game front, the NFL, NBA, and MLB have some of the hottest titles out there and the web is crawling with fantasy sport sites and Monday morning QB bloggers. On the celebrity front, sports stars are among the most followed personalities. Case in point: in New York last week, a limping Tom Brady had more photogs following him than his supermodel girlfriend.

The ads also are a big part of the game, so along with some select Hey! Nielsen members, will be watching the Super Bowl and rating the ads during the game. Check back after the game for the feedback for users just like you (and well, probably some people who are nothing like you… it is a broad sample of members).

Follow more Super Ad Buzz on Nielsen.com and Adweek.com